die strategische analyse des eintritts in einen neuen markt
abstract: this paper demonstrates the need for and the feasibility of a strategic approach to starting a business. the situation of an enterprise planning to enter a new market is outlined along with evidence on the impact of strategies. the specialrole of promoters in the process of establishing a...| Link(s) zu Dokument(en): | IHS Publikation |
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| Hauptverfasser: | , |
| Format: | IHS Series NonPeerReviewed |
| Sprache: | Englisch |
| Veröffentlicht: |
institut fuer hoehere studien
1983
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| Zusammenfassung: | abstract: this paper demonstrates the need for and the feasibility of a strategic approach to starting a business. the situation of an enterprise planning to enter a new market is outlined along with evidence on the impact of strategies. the specialrole of promoters in the process of establishing a new business is stressed. finally, it is illustrated how important are analyses of environment and business resources as a basis for developing strategies for starting and managing a business.; |
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